Supporting Great Photography

Creating great travel images takes immense skill and dedication – a significant investment of time and expense. Only the best photographers have the technical ability and creative flair to shoot those defining “hero” images.

At AWL Images we believe it is vital to support our photographers and keep them in business so they can continue to create the amazing images on which you rely. To support this we pay our photographers 50% of every sale that you buy. Many of the biggest agencies discount images to un-realistic levels and then pay their photographers just 30%, 20% or even a miserly 15% of the gross sale. That’s fine for the agencies who benefit from the bulk deals – but photographers cannot survive on that.

If you are an image buyer ask your suppliers what royalty percentage they pay their photographers and only use them if you think what they offer is fair.

Keep photographers in business – we all rely on them for their great images!

About the author

AWL Images is a world-leading brand of premium quality travel images.
Be inspired by fresh, creative imagery that will enhance your project. Dynamic advertising images, captivating front covers, double page spread “hero” images, beautiful calendar images – AWL offers you the best.

Our specialist travel image library is the carefully curated synthesis of images supplied by many of the world’s leading photographers and the edited highlights from the very best international image collections.

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